Back in the day emails only came in one format: black and white text.
Today we can make email take any shape and form we desire, add links, graphics and videos etc.
What we mean by email-design is creating the layout of the email, choosing the fonts and the right graphics. We format the email so that it fits on the screen of every tablet, phone and computer.
This transforms the old black and white text to a message that engages people.
Below you will find some examples of what this can look like.