Because the proposition for the change in communication was so major, we decided it would be best to structure the proposal in a way that all parties could follow along. To craft a storyline that people both in- and outside the company could understand we create a mock-up website where we showcased how issue-led product sales could take place under a one-group umbrella.
The design was created with a nod to the heritage design of the official 1951 Nagra recorder that won many industry-leading awards.